Workshops
I offer video production workshops designed to develop professional competencies that guide participants through the entire creative process, from planning and scripting to filming and editing content for social media. These sessions emphasize hands-on learning, teamwork, and digital literacy, fostering creativity, critical thinking, and communication skills in an engaging, collaborative environment.
- Competencies (Professional Attributes): Developing creative problem-solving, critical media analysis, and effective collaboration skills.
- Skills (Learned Abilities): Mastering technical proficiency in all phases: planning, camera/audio operation, and non-linear editing.
- Knowledge (Theoretical Understanding): Acquiring fluency in cinematic language, narrative structure, and ethical/legal media frameworks.
Video Workshops
Module 1: Idea Generation & Narrative Development
Focus: Transforming abstract ideas into viable video projects by defining the audience, purpose, and story structure.
- Knowledge: Narrative Structure, Ethical/Legal
- Competencies: Critical Media Analysis
Key Topics:
- Target Audience Analysis: Defining the ideal viewer, context, and desired emotional/intellectual outcome.
- Defining Style & Genre: Understanding the conventions and visual language of different video forms.
- Storytelling Techniques: Principles of visual narrative, three-act structure, building tension, and creating character arcs.
- Treatment Creation: Developing pitch outlines, concept and style.
- Ethical Considerations: Basic media ethics, responsible representation, stereotypes, and appropriate sources.
Learning Goals: Students will learn how to articulate a clear vision for a video project and create a professional Treatment document.
Module 2: Pre-Production Planning & Logistics
Focus: Structuring, visualizing, and technically preparing for the shoot to ensure efficiency and safety on set.
- Skills: Project Management
- Competencies: Collaboration and Communication
Key Topics:
- Beat Sheets & Storyboards: Visualizing key scenes and moments into documentation.
- Scriptwriting Fundamentals: Formatting scripts or outlines for instructional content.
- The Technical Breakdown: Equipment and prop lists, wardrobe notes, and shot lists.
- Logistics & Scheduling: Shooting schedule, call sheets, and securing locations.
- Legal & Safety: Basic release forms and professional set environment.
Learning Goals: Students will learn how to manage and prepare for a shoot by creating a comprehensive Pre-Production Manual (PPM) Booklet.
Module 3: Production: Capturing Assets
Focus: Mastering the technical skills needed to effectively capture high-quality audio and visual content under different conditions.
- Skills: Technical Operation
- Knowledge: Visual Literacy
Key Topics:
- Composition & Framing: Applying cinematic rules to create dynamic images.
- Camera Operation: Controlling exposure, understanding codecs, and critical focus.
- Lighting Techniques: Natural light; 3-point lighting and capturing interviews.
- Audio Capture: Microphone types; boom operation; recording levels; clean sound.
- On-Set Protocol: Professional behavior, communicating and maintaining continuity.
Learning Goals: Students will learn how to expertly operate a camera and audio equipment to capture broadcast-quality content for the editing suite.
Module 4: Post-Production & Delivery
Focus: Non-linear editing principles, refining the story, and preparing the final video for distribution.
- Competencies: Creative Problem-Solving and Adaptability
- Knowledge: Montage theory, file encoding, use of transitions
Key Topics:
- Organizing Assets & Workflow: Setting up a project files; creating assembly edits.
- Non-Linear Editing (NLE): Principles of pacing, continuity, and basic editing.
- Audio Mixing & Sound Design: Editing dialogue, adding music and sound effects.
- Colour Correction & Grading: Adjusting footage and applying stylistic looks.
- Titles, Graphics, and Transitions: Keyframing motion graphics; use of transitions.
- Export & Distribution: Different formats, resolution, frame rate, and compression.
Learning Goals: Students will learn how to edit and export a completed video.
Are my workshops for you?
Who are my workshops for?
My courses are tailored for a diverse audience, including:
- Sales and Advertising: Those looking to promote a product or service.
- Artists and Entertainers: Individuals aiming to showcase their work or promote events.
- Communicators and Content Creators: Professionals seeking to engage their target audiences efficiently.
- Educators: Teachers who want to immerse and captivate students in classrooms or through remote learning.
- Creatives: Anyone wishing to explore visual storytelling and unleash their imagination.
How are my courses structured?
My courses follow a tried and tested didactic taxonomy, divided into four modules, each representing a key stage of the production process:
- Introduction: Explanation of practices and their significance.
- Theory: Principles underlying each practice.
- Method: Step-by-step procedures for implementation.
- Guided Practice: Demonstrations for clarity and understanding.
- Independent Practice: Hands-on applications.
- Preparation: Pre-lesson reading to set the foundation.
- Reflection: Opportunities for analysis, questioning, and relating to practices.
How do I teach?
Teaching philosophy
In my experience, teaching is less about presenting myself as an expert and more about guiding students on their learning journey. While subject knowledge is important, a teacher’s true role is to create the conditions for students to engage deeply with material, question assumptions, and connect concepts to their own lives.
Teaching as the cultivation of curiosity, providing tools and frameworks that empower students to explore, analyse, and build knowledge independently.
Multimodal learning
Effective teaching means recognizing diverse learning styles, as every class includes students with different preferences—some thrive in lectures, others in hands-on activities, discussions, or storytelling. By blending methods like visual aids, collaborative projects, and reflective exercises, I create flexible learning environments.
I use digital tools to spark creativity while balancing non-digital approaches such as debates and problem-solving, helping students develop subject knowledge, critical thinking, teamwork, and communication skills essential for growth
Respect building
Respect between teacher and student is a cornerstone of effective teaching, earned through honesty, empathy, and consistency. By valuing students’ voices and treating them as active participants, I create a safe space for sharing ideas, asking questions, and taking risks.
Feedback is central, I provide constructive, motivating guidance while also seeking input from students. This mutual loop refines my teaching, reinforces trust, and demonstrates my investment in their growth and success.
Andy Rutter 